The Secret to Angel Studios’ Smash Hit, “Sound of Freedom”

This small, independent studio has a unique strategy behind its crowd-pleasing projects

The film “Sound of Freedom” has become one of the sleeper hits of the summer, passing even the latest installments of the Indiana Jones and Mission Impossible franchises in box office success.

Angel Studios, the production company behind the film as well as the hit series “The Chosen,” has a unique formula for picking its crowd-pleasing projects, as CBN News recently highlighted.

The Provo, Utah-based studio lets a team of 100,000 viewers field potential projects and vote on what they think should go into production and get funded.

Brothers Jeffrey and Neal Harmon are making waves in the entertainment industry with their unique approach and solid Christian values, something that they have carried with them from childhood.

“We grew up on farms in Idaho, and it was just intuitive. It was also intuitive just because when we were growing up, our parents would share with us films, but they were a very select few that we could watch,” Neal recently told CBN.

“We have young children ourselves. We just said, what we see being created isn't what we want to experience with our families. And so, if I was to ask the families what they want made, that would mirror more of what we want to see made.”

Just five years ago, the Harmon brothers faced a major court challenge from Disney after launching a family-friendly streaming service, VidAngel, that gave viewers the option to watch major films and series with sensitive or inappropriate scenes filtered out.

Amazingly, they prevailed in what can only be described as a true David and Goliath legal victory, and went on to apply their unique strategy to producing films they knew families would love.

“We had this idea, we can raise money through the crowd and because they own part of the network, they are way more conscious and want the network to work and they are helping to market us and defend us. So, we have 12,000 investors who invested in Angel Studios," Jeffrey explained.

A true-crowd pleaser, “Sound of Freedom” has generated nearly $150 million despite politicized negative reviews from the establishment media.