Pure Flix Partners With Great American Media to Offer Faith-Based Content
Traditional values-oriented GAM has positioned itself as an alternative to Hallmark
Faith-based streaming service Pure Flix is partnering with Great American Media to offer its content on the TV channels Great American Family and Great American Living.
GAM has styled itself as an alternative to the Hallmark Channel, which has alienated many viewers with its inclusion of LGBT characters and plotlines in recent years on the previously wholesome, family-friendly channel.
Pure Flix and GAM are teaming up to share content across each other’s platforms, including the Sony-owned Christian company’s “God’s Not Dead” franchise and “The Chosen” series.
“This merger will allow us to further our commitment to original, quality content and makes Great American Media and Pure Flix leaders in a large and under-served market,” said GAM president and CEO, Bill Abbot, according to The Christian Post.
In 2020, Abbot stepped down as president to Crown Media, the parent company to Hallmark, following uproar over the channel’s first movie featuring a gay couple.
GAC later hired Candace Cameron Bure, a longtime Hallmark star and outspoken Christian, who now serves as chief creative officer for the network.
“I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch,” Bure said at the time.