Panera to Launch Pilot Palm-Scanning Technology
This is the first time a national restaurant will use the novel technology, Amazon One
Panera Bread is set to pilot Amazon One, a technology developed by the tech giant that identifies customers using scans of their palm.
Panera chain will launch the palm-scanning technology in select stores in its hometown of St. Louis, making it the first national restaurant to use Amazon One, USA Today reports.
According to a press release from the company, guests "will enjoy the convenience of fast payments, as well as tailored meal recommendations from Panera associates based on their preferences and previous orders."
“Our philosophy has been centered around leveraging best-in-class technology to create a better Panera experience and using that to deepen our relationship with our loyal guests,” Panera Bread CEO Niren Chaudhary said in a statement.
When customers scan their palms, employees will greet them by their name and offer them their favorite menu items, let them know about any rewards they might have, and tailor suggested orders to their preferences.
Guests can either pre-enroll or sign up when they visit a store that is using Amazon One, the release explained.